The TIMBR blog
What we have learned designing incentive programs, loyalty rewards, trips and events, written for the people who have to make them work.
Most programs reward the same handful of top performers every year. Here is how to build tiers that keep the middle of your sales force in the race.
Cash gets absorbed into a household budget and forgotten. A trip gets talked about for years, and it brings your customers and your team into the same room.
Set the baseline before the program starts: share of customer spending, purchase frequency and participation. Without it, you cannot prove the lift afterward.